SEO (Search Engine Optimization) can be a very complex topic. But the main focus for this article is to show local business owners how they can improve the ranking of their pages and posts when using WordPress. It’s not everything, but one simple fix that can really help get your visitors.
We’ll show you how you can add simple tags (formally known as meta-tags) to each page/post so that Search engines such as Google and Bing can find your page and correctly list the page title and short description.
These short 5 minute fixes to your page can really help you get found in the SERPs (Search Engine Results Pages), and you get to dictate what the search engines display.
2 Quick tips:
- Make sure you write a title and description that is attractive to the searcher so that they click on your link, and go to your website.
- Be sure to include 1-2 keywords that is relevant to your article/video, in both the title and description so Google knowns what your writing about.
See the example below:
- Keywords “Weight Loss Coach Melbourne” in title and “Get Really Really Fit” elicits interest for searcher to click through to website.
- Keywords also in the short description, which encompasses text that also help the searcher to want to know more.
At the time of writing this article the website above was still in the top 3 of the page 1 search engine listings for keywords “Weight Loss Coach Melbourne”. If anyone one was looking for a weight loss coach around melbourne then RRfit.com.au would certainly be an option.
Watch the video as we provide a live website example on how you can add onsite SEO to your local business website. It’s basic stuff but super powerful. Powerful in a way that if you get listed for a highly searched keyword on the first page of Google, then that one page/post can provide you traffic (and potentially customers) for life.